3 ways to (usefully) lose control of your brand by Tim Leberecht

A person or a company can no longer control his reputation because of digitalization. Some companies have understood it quickly and integrated it into their strategies. How to transform the transparency of information into an asset ?

Tim Leberecht presents his 3 ideas to to turn this to advantage :

1. Giving people more control

2. Giving people less control and more meaning

3. If the company doesn't have control, to remain humble and human.

Discover his vision in a 6 minutes video :