Frugal Innovation: how to do more with less

In a world with increasingly limited resources and a growing pursuit of innovation, the principle of Jugaad Innovation seduces the developed countries. In this bestseller, prefaced by Carlos Ghosn, Navi Radjou, Jaideep Prabhu and Simone Ahuja present ingenious solutions to transform constraints into opportunities.

The new book written by Navi and Jaideep Frugal Innovation : how to do more with less, present 50 business cases of companies trying to innovate differently : better, faster and cheaper. It is prefaced by Paul Polman and published worldwide by The Economist. Companies from developped countries are getting more and more inspiration from this rupture strategy, whatever the business line, to better respond to the customers’ expectations, willing to consume responsibly.


Frugal Innovation - How to do more with less

Frugal innovation is a way for companies to create high-quality products with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This groundbreaking book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead.