How can we make work more meaningful—even magical?

In this smart and provocative book, Tim Leberecht, marketing expert, says that we all underestimate the importance of romance in our lives. The Business Romantic provides not only a new vision of the social and emotionnal aspect of work, but it also presents the "enchantment" rules. These are made to motivate teams to give the best of themselves to build meaningful experiences to oneself or to others.

Do you also want to give more "romance" to your job ?

The Business Romantic

"In this smart, playful, and provocative book, one of today’s most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business—by designing products, services, and experiences that connect us with something greater than ourselves."