In a world with increasingly limited resources and a growing pursuit of innovation, the principle of Jugaad Innovation seduces the developped countries. In this bestseller, prefaced by Carlos Ghosn, Navi Radjou, Jaideep Prabhu and Simone Ahuja present ingenious solutions to transform constraints into opportunities.
Today, the only unlimited resource is human ingenuity. Developing countries prove that it is possible to innovate without a R&D service. Ingenuity gives the possibility to cleverly solve problems with limited means.
Innovation is most of the time an objective, like an ambition but not considered as a language. However, the language of innovation does exist. He has one goal : manage to sell ideas, products, that compromise status quo.