Today, the only unlimited resource is human ingenuity. Developing countries prove that it is possible to innovate without a R&D service. Ingenuity gives the possibility to cleverly solve problems with limited means.
Innovation is most of the time an objective, like an ambition but not considered as a language. However, the language of innovation does exist. He has one goal : manage to sell ideas, products, that compromise status quo.
The traditionnal, pyramidal, hierarchical company shows its limits in times of crisis : lack of flexibility, innovation etc. facing a continuous supervision. In the research of alternative models, Brian Carney and d'Isaac Getz present a new management principle: the released company.