In a world with increasingly limited resources and a growing pursuit of innovation, the principle of Jugaad Innovation seduces the developped countries. In this bestseller, prefaced by Carlos Ghosn, Navi Radjou, Jaideep Prabhu and Simone Ahuja present ingenious solutions to transform constraints into opportunities.
Innovation is most of the time an objective, like an ambition but not considered as a language. However, the language of innovation does exist. He has one goal : manage to sell ideas, products, that compromise status quo.