Enlighten Corporate Life : Why use Corporate Poetry ?
A boost of optimism and creativity to shape the future
The future begins here so write it now.
In a business world that seeks to reinvent itself and find new areas of development both in terms of markets and organization, more and more companies are calling for notions of happiness at work, liberation of talents, virtues of art as a human lever of creativity and inspiration. In France and the US, more and more CEOs are using corporate poetry and Chief Poetic Officers as a new secret weapon (BBC Capital article), both to inspire themselves and to foster creativity .
Article publié sur La plume du futur