Frugal Innovation: how to do more with less
In a world with increasingly limited resources and a growing pursuit of innovation, the principle of Jugaad Innovation seduces the developped countries. In this bestseller, prefaced by Carlos Ghosn, Navi Radjou, Jaideep Prabhu and Simone Ahuja present ingenious solutions to transform constraints into opportunities.
The new book written by Navi and Jaideep Frugal Innovation : how to do more with less, present 50 business cases of companies trying to innovate differently : better, faster and cheaper. It is prefaced by Paul Polman and published worldwide by The Economist. Companies from developped countries are getting more and more inspiration from this rupture strategy, whatever the business line, to better respond to the customers’ expectations, willing to consume responsibly.