3 ways to (usefully) lose control of your brand

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Digitization makes it impossible to control the reputation of an individual or a company. Some of them quickly understood this and integrated it into their strategy. So how can this transparency of information be turned into an asset? Tim Leberecht, offers his 3 ideas to benefit from it:

  1. giving people more control
  2. giving them less control but more meaning
  3. if the company does not have full control it remains humble and human
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