It is now essential to reduce the consumption of our vital resources: energy, money and time in our quest for growth and innovation. This new way of innovation is perfectly illustrated by the Jugaad principle, indeed, the ingenuity of emerging countries in the face of adversity is now inspiring Western companies to do better with less, develop high-quality products and create more economic and social value. This principle is perfectly illustrated in the bestseller L’Innovation Juggad: Redevenons Ingénieux, co-written by Navi Radjou, Jaideep Prabhu and Simone Ahuja.
In their new book L’Innovation Frugale: How to do better with less Navi Radjou and Jaideep Prabhu, present 50 case studies presenting pioneering companies in terms of frugal innovation trying to innovate differently: better, faster and at lower cost. This book was prefaced by Paul Polman and published internationally by The Economist. Western companies are increasingly taking inspiration from this strategy of disruption, whatever their sector of activity, to meet the expectations of consumers who want to consume in a more responsible way.