It is now essential to reduce the consumption of our vital resources: energy, money and time in our quest for growth and innovation. This new way of innovation is perfectly illustrated by the Jugaad principle, indeed, the ingenuity of emerging countries in the face of adversity is now inspiring Western companies to do better with less, develop high-quality products and create more economic and social value. This principle is perfectly illustrated in the bestseller L’Innovation Juggad: Redevenons Ingénieux, co-written by Navi Radjou, Jaideep Prabhu and Simone Ahuja.

In their new book L’Innovation Frugale: How to do better with less Navi Radjou and Jaideep Prabhu, present 50 case studies presenting pioneering companies in terms of frugal innovation trying to innovate differently: better, faster and at lower cost. This book was prefaced by Paul Polman and published internationally by The Economist. Western companies are increasingly taking inspiration from this strategy of disruption, whatever their sector of activity, to meet the expectations of consumers who want to consume in a more responsible way.


Frugal Innovation-How to do more with less

Frugal Innovation: How to do better with less

The first book on the frugal economy, by the authors of Jugaad Innovation, shows how companies in emerging economies learn to work faster, better and cheaper. A value creation system, less resource-consuming, that is developing in Europe, the United States and Japan. A new mindset and innovation strategy based on five trends: collaborative consumption, the circular economy, makers, sustainable development and digital technology. More than 50 examples of pioneering companies. An action plan for managers and business leaders. "Frugal innovation is now becoming a key strategy in emerging economies, where consumers are demanding affordable and sustainable products. No business leader can ignore the paradigm shift described in detail in this book "Carlos Ghosn, CEO of Renault-Nissan.

Buy the book