Ann Handley

Ann Handley
Digital marketing & content expert, Author and Speaker
Contact Ann Handley +33(0)1 39 15 83 15

Biography

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing.

Ann is a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers.

She is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

Her books have been translated into 19 languages, including Turkish, Korean, Italian, Chinese, and Japanese.

A LinkedIn Influencer, she has more than 420,000 followers on Twitter and is consistently named one of the more influential marketers on social media.

She has contributed commentary and bylines to Entrepreneur magazine, IBM’s Think Marketing, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal.

Ann lives in Boston, where she is Mom to creatures two- and four-legged.

She is an E.B. White Superfan, a Cavalier King Charles Spaniel enthusiast, and a novice tap dancer.

She escapes it all by retreating to her tiny-house office, which houses her vintage typewriter collection.

Expertises

Digital Marketing
Content Strategy
Communication

Languages

English

Articles en lien

Topics

How to Level-Up Your Writing and Make It Ludicrously Spectacular

Tactics, tricks, takeaways for improving your marketing writing.

Suited to: Marketing practitioners, writers, journalists looking to move into content marketing, creatives

Most everyone hates writing.
But most everyone loves to have written.
Especially when we’ve produced something we can be proud of. (“Of which we can be proud” might be technically correct, but it sounds too stuffy, amirite?)

Come to this fun session to hear Ann’s key insights on a subject near and dear to her heart: how you can take your writing from second-rate to spectacular.

Have questions? Need help? Please Contact Us:

+33 (0)1 39 15 83 15 – hello@cominsights.com

ASAP: As Slow as Possible

Suited to: C-suite, business leaders, marketing and business strategists, decision-makers, entrepreneurs, change-makers, ass-kickers

In our always-on, speedy, tech-connected 21st century… why should your business think about marketing more slowly? Conventional wisdom holds that when you’re slow, you’re a slacker. When you slow down, you’re road kill.

But, just maybe, the opposite could also be true?

Come to this fun and entertaining session to hear Ann describe how slow is indeed the new fast.

Have questions? Need help? Please Contact Us:

+33 (0)1 39 15 83 15 – hello@cominsights.com

The Big, Bold, Brave New World of Content & Storytelling

Suited to: Marketing strategists and practitioners, creatives, entrepreneurs

Content marketing and storytelling offer a vast opportunity for all businesses.
Even yours.

But too many of us aren’t embracing the opportunity.

Our own marketing seems puny and underdeveloped, when it should be strong and buff.

So the question is: How do we inspire our teams to create more robust, effective marketing? Or, how do we up the quality of what we are producing? (And how do you define “quality,” anyway?)

In this fun, inspiring session, Ann will counsel you on how your organization can create marketing that’s engaging—because your audience demands it, and your organization deserves it.

Have questions? Need help? Please Contact Us:

+33 (0)1 39 15 83 15 – hello@cominsights.com

Challenge Your Marketing Assumptions: An Intervention

Suited to: C-suite, business leaders, marketing and business strategists, decision-makers, entrepreneurs

A new year is always a good time to reflect on the year that was: what worked and what didn’t. That’s especially true now. Because if 2017 taught us anything, it’s that we need to challenge our own biases and assumptions. And we need to separate the fake facts from the truth.

Now is the time to challenge what we think we know about our marketing, with an eye toward challenging ourselves to do better.

In this highly engaging talk (and politics-free, don’t worry!), Ann uncovers the three specific places where most companies are relying on fake news and hunches instead of data, research, and honest empathy.

She’ll challenge you to rethink your content and your marketing to make it truly drive business for your company.