Jaideep Parbhu lives in the UK where he is Jawaharlal Nehru Professor of Indian Business & Enterprise and Director of the Centre for India & Global Business (CIGB) at Judge Business School, University of Cambridge and has held positions at Cambridge, Imperial College London, Tilburg University (the Netherlands), and UCLA.

His research focuses on international business, marketing, strategy and innovation. Specific interests include: cross-national issues concerning the antecedents and consequences of radical innovation in high-technology contexts such as banking, pharmaceuticals and biotechnology; the role of firm culture in driving innovation in firms across nations; how multinational firms organise their innovation activities worldwide; the forces that drive R&D location decisions and the factors that influence the performance implications of these decisions; the internationalisation of firms from emerging markets; and innovation in emerging markets. His current research is mainly on how multinationals are using emerging markets in Asia, Latin America and Africa as a lab to do affordable and sustainable innovation for global application.

He has published in and is on the editorial board of leading international journals such as the International Journal of Research in Marketing and the Journal of Management Studies, he is also a member of the Cambridge Corporate Governance Network (CCGN). He has appeared on BBC News24, BBC Radio 4 and Bloomberg BusinessWeek, and his work has been profiled in BusinessWeekBBC World Service, The Economic Times, The EconomistThe Financial TimesLe Monde, MIT Sloan Management ReviewThe New York Times, The Sunday Times and The Times. He has consulted with or taught executives from ABN Amro, Bertelsmann AG, Barclays, BP, BT, the UK Government, EDS, Egg, IBM, ING Bank, Laird, the NHS, Nokia, Philips, Roche, Shell, Siemens, Vodafone and Xerox, among others.

He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth (2012), described by The Economist as “the most comprehensive book yet” on the subject of frugal innovation and Frugal Innovation: How to Do More With Less, (The Economist, 2015).


  • Marketing
  • Innovation
  • Business Strategy


  • English
  • Hindi

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