Biography

Creative Strategist, Martin has been promoting the hybridization of creative and managerial approaches for the past 10 years.

Graduated from the Audencia Business School and the Ecole Centrale de Nantes, he began his career in the Capgemini Design Centers where he implemented Accelerated Solution Environment approaches.

Serial entrepreneur, he founded in 2008 a Design agency (Mood Design) and, 5 years later, he participated in the creation of one of the first consultech specialized in Innovation (The Creativists).

Martin co-founded the Making Tomorrow collective, he has diversified his practices in recent years to contribute to the development of the Makers culture of decision-makers and to model the futures.

Creative Strategist within the Onepoint group, Martin supports organizations in their methodological and cultural reinvention and regularly works with Comex groups on innovation and strategy issues.

He has published 5 books on the theme of innovation for management, including Dessiner pour (mieux) Décider (with V. Olivier-Martin), Are You Design (with N. Minvielle), Accélération (with N. Minvielle and N. Caruso), Maquetter (with N. Minvielle and O. Wathelet) and Collectif Agile (with M. Frisque)

Expertises

  • Business strategy
  • Creative thinking
  • Leadership

Languages

  • French
  • English

Topics

This masterclass teaches you  the tools of Design Fiction as a projection lever in the future.

Martin evokes the two pillars of science fiction imagination and the modeling of credible versions of the future to help strategic decision-making and guide organizations towards chosen rather than suffered futures.

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+33 (0)1 39 15 83 15 – hello@cominsights.com

This workshop is based on the fundamentals of the design approach.

From design thinking to design doing, Martin presents the key elements to master in order to implement a design approach within an organization while ensuring that it is coherent and places the user at the heart of its processes.

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+33 (0)1 39 15 83 15 – hello@cominsights.com

The value of the goods and services that users will consume is closely linked to the lived experience.

This masterclass offers a reading grid to create a memorable experience. Martin shares the fundamentals of the notion of experience, how an organization can analyze the experience it currently offers and identify guiding principles.

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+33 (0)1 39 15 83 15 – hello@cominsights.com

After thinking about tomorrow’s experiences comes the time for strategic decision-making.

This masterclass offers alternatives to traditional instruments and presents the different ways to insert drawing into a decision cycle.

Martin proposes to combine it with other collaborative practices to make a decision accessible to all and ensure its proper execution.

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+33 (0)1 39 15 83 15 – hello@cominsights.com

This masterclass discusses how modeling can help to solve organization’s problematics when the solutions and experiences to be deployed are initially uncertain and change must take precedence over fidelity to a pre-established plan.

Through 6 key uses of a model, Martin offers a set of principles and tools to transform an organization into a “Do” culture.

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+33 (0)1 39 15 83 15 – hello@cominsights.com

This masterclass explains how some organizations are able to grow very quickly in order to generate hyper-growth.

After presenting the 5 pillars of these growth strategies based on the stories of founders and leaders of the most emblematic companies of the 21st century, Martin leads participants to define how they can try to integrate them into their company.

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+33 (0)1 39 15 83 15 – hello@cominsights.com

Accélération

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