Dr. Simone Ahuja is a strategist, bestselling author, speaker, and entrepreneur— she is the CEO of Blood Orange, a consulting company which helps firms address disruption, and behave like startups by leveraging a fast ans frugal innovation methodology for moving ideas to execution. Simone co-authored the international bestseller, Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth (2012), called “one of the most comprehensive books yet” on the subject of frugal innovation by The Economist. She also is an Harvard Business Review columnist and serves as an advisor to MIT’s Practical Impact Alliance.

Simone has advised dozens of Fortune 500 companies, and her work has been featured in top media outlets, such as Fast Company, CNN, Wall Street Journal, Strategy + Business, Entrepreneur, Stanford Social Innovation Review, Business Week, The Economist, and Economic Times.

She provides keynotes, consulting services and interactive innovation labs to organizations in including P & G, 3M, Stanley Black and Decker and the World Economic Forum.

Her new book, Disrupt-It-Yourself: Eight Ways To Hack A Better Business – Before The Competition Does (Harper Collins Leadership), will be published on January 2019. In this book, Dr. Ahuja delivers a clear set of tools and a practical playbook for cultivating the essential practice of intrapreneurship and describes the competencies of successful intrapreneurs —and the ready-to-implement principles of organizations that know how to support them to unlock a spectrum of organic innovation.
Simone and her family live in Minneapolis, USA.


  • Stratégie business
  • Innovation
  • Leadership


  • English

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Frugal Innovation is a powerful proven approach that forward-looking Western companies are using to innovate faster, cheaper and better. In this revolutionary keynote, Dr. Simone Ahuja shares the six winning principles used by today’s top frugal innovators. In this inspirational and practical keynote, Dr. Ahuja lays out six principles of frugal innovation and presents the latest case studies – from emerging markets and from the West – so leaders everywhere can start to transform their business, and achieve sustainable growth.

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  • Exponential Technologies: How you can be a part of the Fourth Industrial Revolution?
  • Disrupt or Be Disrupted: How Exponential Technologies will impact your organiszation and what you can do about it now?

In this high energy and eye opening keynote, Dr. Simone Ahuja shares a meaningful look at exponential technologies that are driving the Fourth Industrial Revolution. From AI and AR/VR to blockchain and CRISPR, Simone shares how these technologies are changing the face of every industry – including yours – and what you can do about it. She’ll outline 11 exponential attributes, ans share how even some of the world’s most traditional companies have successfully integrated exponential technologies to drive massive growth – and how you can, too. Highly relevant for large organizations across sectors – this practical and actionable talk will help you prepare for the 21st century, today.

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