The poor are not poor in mind. The global poor have the capacity and willingness to pay for products if they can see value in it. It’s a trillion-dollar industry if you can convey the right message and create a product for them. Poverty has been falling consistently over the last two centuries. By ignoring this population and assuming they do not need as much attention as the elite clients, we are losing out on a potentially huge market. The classic example is Janma: The Clean Birth kit in a Purse. Ms. Bai will speak of her journey creating a company and a product for the poor, involving those who were never asked what they wanted.  She will take her audience from idea to market and through all aspects along that spectrum from validation of idea, co-creation with consumers, strategic planning and launch, and analyzing global scale.

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Ms. Bai will speak about simplifying complex problems in business, eliminating the word failure by using real life experiences and learning on the go. She will share examples from ayzh, her own enterprise, as well as from other social enterprises. All setbacks and iterations are learning tools to use in building better strategies. We can use the agility and speed inherent in a start-up to help companies innovate.

When faced with difficult challenges in an unpredictable, mission-critical business environment, innovation becomes important, and cannot be ignored. During the process of innovation, failure loses its traditional negative context as it allows you to iterate and improve and develop a long-term strategy.

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Having worked at the intersection of global health, business, and engineering, here Ms. Bai will talk about innovating low-cost products customized for low income populations. She will share her experience of building a global company over the last decade using interdisciplinary skills and knowledge. Design involves working with all stakeholders and addressing their requirements. As the recipient of an Honorary Doctorate from Claremont Graduate University in Trans-Disciplinary Studies, Ms. Bai will explain the co-creation process in business and how ayzh involved customers and stakeholders to design and build a company around their needs. She will venture into how skill and design innovation helped them reframe their intellectual space and grapple with issues of great complexity. She celebrates transformations that result from boundary-crossing, creative, socially conscious work. Ms. Bai’s talk can profoundly shape and influence your enterprise and her creative and connective spirit can be a model for your organization and beyond.

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Building a company to serve the poor is very much like giving birth. It is risky, messy, sometimes painful, often scary, but profoundly life affirming. Then, adding the challenge of being a sustainable for-profit enterprise creates an even more exciting potential for giving birth to really big change. It is Ms. Bai’s wish to share an eyes-wide-open look at her journey, hoping to prepare and inspire many others to try being an entrepreneur/intrapreneur… because there is much critical need and work to be done all over the globe. This will be an inspirational and enlightening talk for people from all walks of life to better understand the needs and lives of women and girls globally.

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As a 2016 SDG Pioneer, Ms. Bai can talk about many of these 17 Global Goals, which are a universal call to action to end poverty, protect the planet, and ensure that all people enjoy peace and prosperity. She can bring these goals into focus and make them relevant to corporate interests, their foundations, or philanthropic branches. She will include her own company’s planning for impact using SDGs; how she unlocked social and economic gains that simultaneously lifted the global burden of maternal and infant mortality and ill health, employed and empowered women, strengthened local supply chains, and engaged strategic partners. “Integrated Innovation” still is the need of the hour to ensure simple, effective technology consistently reaches those who need it most.

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Traveling outside of your familiar zones can inspire you, give you fresh ideas, open unexpected doors, and expand your cultural literacy. It could be to a new neighborhood, a new city, or a far-away country. Many businesses are international, and our society more and more globalized. Our understanding of the systems and customs operating in other places can only bring advantages in the workplace. Ms. Bai believes that travel is also good for your mind and spirit. Buying lunch from a street vendor, meeting someone in a shop, even these small connections help us see the lives of those in other places from a new perspective. Her own moment of inspiration for her company, ayzh, came from wandering in rural India and coming upon a midwife who showed her a sickle used to cut grass–that she also used to cut the umbilical cord when delivering babies in her hut. An eye-opening moment.

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